Ritika was raised in a humble Sriganganagar home, and her passion for reading and speaking influenced her scholastic career. Having earned a Master's degree in Hindi literature, she honed her storytelling and expressive skills. She further broadened her horizons by exploring contemporary digital technologies like Web 3.0, cryptocurrency, and AI marketing.
She became aware of the constraints encountered by freelancers and creative people, particularly in smaller cities, while working in typical professions. This realization gave rise to Innocr8, a platform that links independent contractors with legitimate possibilities and supports small business expansion with astute digital solutions.
Her personal development followed her career ascent. Ritika decided to quit relying on people after experiencing betrayal and a lack of support, even from family. Instead, with a business-first, emotionally detached perspective, she schooled herself, made brave choices, and loved the entrepreneurial grind.
