Ann’s candle is made with natural soy wax and essential oils for fragrance. Customisation for some occasions is the problem faced by consumers most of the time. In my business, people get customised orders every time. The customers will say what fragrance and colour they want in it. Ann’s candle plans to offer a wide variety of products and services to increase its competitiveness. The following products will be offered Ann’s candle: Enlighten,Delight,Twilight,wax melts ,A’Romantic,Flared ,Dreams and Rainbows,Bloom within,Illume and with various fragrances. Ann’s Candle realise its dreams, the candle making business has identified the appropriate customer markets to advertise its products and services. Ann’s Candle intends to come up with an effective marketing strategy to enable the candle making business reach out to all its intended customer.
