A Digital Marketing Manager and LeanIn Corporate Chapter Leader at my organization in Mumbai, I have an experience of 9+years in "all things digital". I have helped brands recognize and upscale their market value with organic and paid channels effectively (B2B/B2C). Work-wise, you can get a lot on my LinkedIn profile: https://www.linkedin.com/in/priyanka-moza-160a3b22
As a person, I am a visually-accoutred, creative-driven, idea machine, who loves EDM as much as poetry. Nature’s person, love mountains and sea alike. Dabbled in various art forms (mostly self-learned) oil painting and piano are top two. An avid podcaster, with my own series of local voices about Resilience and Grit coming out by end of this year. You can connect me on Instagram at https://www.instagram.com/priyankamoza
With no road map or mentorship, and just passion, I am where I am today by walking the "Road Less Taken". Right from deciding to get into content writing that led to ghostwriting international novels and structuring XII computer/ social science books for a renowned publication to digital writing; from establishing a career in social media at a time when social media didn't have had a business model to now helping brands launch global level campaigns. It's all a result of consistency, persistence and resilience every step of the way, fueling the vision of a better, stronger, more equal and inclusive world.
COVID19 brought a lot of uncertainty and backlash to businesses, especially in procurement and supply chain - where demand was suddenly abandoned by lack of supply or rather choice of the supply source. Being part of the global marketing campaign team, we understood and decided to launch a COVID-19 Resource Centre as well as Rapid Response Space in my organization as early as March 2020 to help businesses of different verticals - Energy, Telecom, Tech, BFSI, Healthcare, etc. to analyse and navigate pandemic with slow but consistent in-out flow of work. We also helped buyers connect with different suppliers (outside China) to keep the pace of supply chain uninterrupted.
A Digital Marketing Manager and LeanIn Corporate Chapter Leader at my organization in Mumbai, I have an experience of 9+years in "all things digital". I have helped brands recognize and upscale their market value with organic and paid channels effectively (B2B/B2C). Work-wise, you can get a lot on my LinkedIn profile: https://www.linkedin.com/in/priyanka-moza-160a3b22
As a person, I am a visually-accoutred, creative-driven, idea machine, who loves EDM as much as poetry. Nature’s person, love mountains and sea alike. Dabbled in various art forms (mostly self-learned) oil painting and piano are top two. An avid podcaster, with my own series of local voices about Resilience and Grit coming out by end of this year. You can connect me on Instagram at https://www.instagram.com/priyankamoza
With no road map or mentorship, and just passion, I am where I am today by walking the "Road Less Taken". Right from deciding to get into content writing that led to ghostwriting international novels and structuring XII computer/ social science books for a renowned publication to digital writing; from establishing a career in social media at a time when social media didn't have had a business model to now helping brands launch global level campaigns. It's all a result of consistency, persistence and resilience every step of the way, fueling the vision of a better, stronger, more equal and inclusive world.
COVID19 brought a lot of uncertainty and backlash to businesses, especially in procurement and supply chain - where demand was suddenly abandoned by lack of supply or rather choice of the supply source. Being part of the global marketing campaign team, we understood and decided to launch a COVID-19 Resource Centre as well as Rapid Response Space in my organization as early as March 2020 to help businesses of different verticals - Energy, Telecom, Tech, BFSI, Healthcare, etc. to analyse and navigate pandemic with slow but consistent in-out flow of work. We also helped buyers connect with different suppliers (outside China) to keep the pace of supply chain uninterrupted.
Organization: GEP Worldwide
Function: Marketing & Sales
Sub-Function: Digital Marketing
Nature: B2B Global Procurement and Supply Chain Enablers - Tech as well as Consultancy
A lot of work is inclusive so can't share many details but as the Digital Marketing Manager and a people's champion, I undertook building Brand Awareness (including strategizing the organic plans to increase brand's Share of voice in the market, introduce intent-based content variety for our digital channels, design changes, social media guidelines and listening vertical), Employee Advocacy Program, and leading the Lean In Corporate Chapter (which works primarily on an internal WhatsApp group) - all from ground zero.
Links:
Datagrams as a new way of data representation
Audiograms to interest audience into the full-blown webinars
The exclusive part of work contains launching COVID-19 Resource Centre as well as Rapid Response Space.
Links:
Based on market analysis, competitor comparisons and social media listening report/s aggregated for organic efforts:
1. Brand reach increase - 44%
2. Brand Impressions - 4X the previous year
3. Overall Share Of Voice increase - 86.4%
4. Overall Mentions increase - 100X the previous year
5. Brand Interaction responsiveness - 120%
6. Overall Follower Increase - 22% increase average
7. Overall Engagement increase- 600X the previous year
8. Social traffic to website/webpages: 2X
9. Social Sentiments: 79% positive
10. Blog Engagement: 17% average
And we are committed to keep this number static and build on it.
In addition, we already have 50+ members in Lean In Corporate Chapter benefitting from the empowering conversations we do to encourage women towards taking more leadership roles.
OUR MEMBERS
Update Latest App From Play Store and App Store
Update Latest App From Play Store
https://play.google.com/store/apps/details?id=com.fsia
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