Priyanka

Digital Marketer Mumbai

Digital Marketer Priyanka

Priyanka Digital Marketer Mumbai

Digital Marketer Priyanka from Mumbai<

Digital Marketer Mumbai

Priyanka Digital Marketer Mumbai

Priyanka

Mumbai . Maharashtra . India . joined November, 2020
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Describe Your Self

A Digital Marketing Manager and LeanIn Corporate Chapter Leader at my organization in Mumbai, I have an experience of 9+years in "all things digital". I have helped brands recognize and upscale their market value with organic and paid channels effectively (B2B/B2C). Work-wise, you can get a lot on my LinkedIn profile: https://www.linkedin.com/in/priyanka-moza-160a3b22

As a person, I am a visually-accoutred, creative-driven, idea machine, who loves EDM as much as poetry. Nature’s person, love mountains and sea alike. Dabbled in various art forms (mostly self-learned) oil painting and piano are top two. An avid podcaster, with my own series of local voices about Resilience and Grit coming out by end of this year. You can connect me on Instagram at https://www.instagram.com/priyankamoza

With no road map or mentorship, and just passion, I am where I am today by walking the "Road Less Taken". Right from deciding to get into content writing that led to ghostwriting international novels and structuring XII computer/ social science books for a renowned publication to digital writing; from establishing a career in social media at a time when social media didn't have had a business model to now helping brands launch global level campaigns. It's all a result of consistency, persistence and resilience every step of the way, fueling the vision of a better, stronger, more equal and inclusive world.

COVID19 brought a lot of uncertainty and backlash to businesses, especially in procurement and supply chain - where demand was suddenly abandoned by lack of supply or rather choice of the supply source. Being part of the global marketing campaign team, we understood and decided to launch a COVID-19 Resource Centre as well as Rapid Response Space in my organization as early as March 2020 to help businesses of different verticals - Energy, Telecom, Tech, BFSI, Healthcare, etc. to analyse and navigate pandemic with slow but consistent in-out flow of work. We also helped buyers connect with different suppliers (outside China) to keep the pace of supply chain uninterrupted.

VIEW DETAILS
  • City : Mumbai
  • State : Maharashtra
  • Email ID : predap.mez@gmail.com
  • Profession : Digital Marketing Manager
  • Education : B.Tech Computer Science | PGDM in Business Administration and Entrepreneurship
  • category : Digital Marketer

work Profile

A Digital Marketing Manager and LeanIn Corporate Chapter Leader at my organization in Mumbai, I have an experience of 9+years in "all things digital". I have helped brands recognize and upscale their market value with organic and paid channels effectively (B2B/B2C). Work-wise, you can get a lot on my LinkedIn profile: https://www.linkedin.com/in/priyanka-moza-160a3b22

As a person, I am a visually-accoutred, creative-driven, idea machine, who loves EDM as much as poetry. Nature’s person, love mountains and sea alike. Dabbled in various art forms (mostly self-learned) oil painting and piano are top two. An avid podcaster, with my own series of local voices about Resilience and Grit coming out by end of this year. You can connect me on Instagram at https://www.instagram.com/priyankamoza

With no road map or mentorship, and just passion, I am where I am today by walking the "Road Less Taken". Right from deciding to get into content writing that led to ghostwriting international novels and structuring XII computer/ social science books for a renowned publication to digital writing; from establishing a career in social media at a time when social media didn't have had a business model to now helping brands launch global level campaigns. It's all a result of consistency, persistence and resilience every step of the way, fueling the vision of a better, stronger, more equal and inclusive world.

COVID19 brought a lot of uncertainty and backlash to businesses, especially in procurement and supply chain - where demand was suddenly abandoned by lack of supply or rather choice of the supply source. Being part of the global marketing campaign team, we understood and decided to launch a COVID-19 Resource Centre as well as Rapid Response Space in my organization as early as March 2020 to help businesses of different verticals - Energy, Telecom, Tech, BFSI, Healthcare, etc. to analyse and navigate pandemic with slow but consistent in-out flow of work. We also helped buyers connect with different suppliers (outside China) to keep the pace of supply chain uninterrupted.

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Business Details

Organization: GEP Worldwide

Function: Marketing & Sales

Sub-Function: Digital Marketing

Nature: B2B Global Procurement and Supply Chain Enablers - Tech as well as Consultancy

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Project Details

A lot of work is inclusive so can't share many details but as the Digital Marketing Manager and a people's champion, I undertook building Brand Awareness (including strategizing the organic plans to increase brand's Share of voice in the market, introduce intent-based content variety for our digital channels, design changes, social media guidelines and listening vertical), Employee Advocacy Program, and leading the Lean In Corporate Chapter (which works primarily on an internal WhatsApp group) - all from ground zero. 

Links:

Datagrams as a new way of data representation

Audiograms to interest audience into the full-blown webinars

GEP Lean In Corporate Circle

 

The exclusive part of work contains launching COVID-19 Resource Centre as well as Rapid Response Space.

Links:

Rapid Response Space

COVID-19 Resource Centre

Achievements

Based on market analysis, competitor comparisons and social media listening report/s aggregated for organic efforts:


1. Brand reach increase - 44%

2. Brand Impressions - 4X the previous year

3. Overall Share Of Voice increase - 86.4%

4. Overall Mentions increase - 100X the previous year 

5. Brand Interaction responsiveness - 120%

6. Overall Follower Increase - 22% increase average 

7. Overall Engagement increase- 600X the previous year

8. Social traffic to website/webpages: 2X

9. Social Sentiments: 79% positive

10. Blog Engagement: 17% average 

And we are committed to keep this number static and build on it.

In addition, we already have 50+ members in Lean In Corporate Chapter benefitting from the empowering conversations we do to encourage women towards taking more leadership roles. 


OUR MEMBERS

Neeloopher Aucharaj
Rashmi Yadav
Elizabeth
SWEETI VANYA KUWAR
Kamal
Yamini Singh
Shivani Saroha
Vaishali Gaud
Vijay Kumar
Shivani singh
Suhana rathore
Yogita
Anuja Rahane
Vandana Milind Sardesai
Prof.Dr.V.BHARATH
Khushi Dubey
Pallabi Hazarika
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