Habbu Halwai Ka Mashhoor Peda, a renowned confectionery in Alapur, Budaun, Uttar Pradesh, is proudly owned by Mohd Saleem. This family-owned business was founded in 1914 and has been entertaining generations with its distinctive peda. Under Saleem's leadership, the company has adopted contemporary business methods while maintaining its classic flavors. Saleem received the Super Hero 2025 Title in the Food Category from Forever Star India in recognition of his contributions to Budaun's culinary legacy.

Mohd Saleem was born and reared in Alapur, Budaun, and his ancestors had a long history of producing sweets. Habbu Halwai Ka Mashhoor Peda, the family's confectionery, was established in 1914 and immediately came to represent excellence and custom in the area. For more than a century, the store's famous peda, made with traditional methods and recipes, has been a mainstay at regional festivals and celebrations.

Since assuming control of the company, Saleem has played a crucial role in upholding the shop's prestigious reputation. In order to increase the brand's reach, he has introduced contemporary business practices while simultaneously making sure that the traditional preparation methods are maintained. The shop has remained at the forefront of Budaun's culinary scene thanks to his dedication to authenticity and quality.

Mohd Saleem’s story is deeply intertwined with his family’s confectionery business. Growing up, he was surrounded by the sweet-making traditions, watching closely as his family crafted their beloved peda with such care and expertise. For them, this wasn’t just a business; it was a cultural duty and a testament to the trust they had built within their community.

When Saleem took over the family business, he faced the daunting task of preserving this century-old legacy in a world that was changing rapidly. He decided to embrace modernization, but with a thoughtful approach—integrating digital tools and engaging with customers while staying true to the heart of the brand. He focused on quality control, staff training, and enhancing the shop's visual identity, which not only helped maintain its esteemed reputation but also allowed it to grow beyond the local area.

Saleem’s journey is a testament to both his professional growth and his personal evolution as a leader who appreciates the significance of heritage while also welcoming the possibilities that innovation brings.