Keerthana's passion for writing has helped her chart her professional life with a gamut of industries in the last 15+ years. Author of STORM BENEATH THE GREY, she started her career as a media professional but moved on to become a reputed marketing professional, helping her organisations not only set-up marketing functions, but also strengthen them and increase ROI significantly. She currently heads the global marketing operations of Engaged Strategy that is chaired by global brand & CX/Net Promoter Score expert Christopher Roberts, and is also the youngest Board of Director for the India operations. Simultaneously, she has constantly fuelled her passion for writing by contributing to anthologies and also editing books that have become bestsellers. In the capacity of an editor, Keerthana has to her credit the books - "Story Through My Eyes", "Code, Uncode Your Psy-Key" (an anthology that espouses the importance of mental health via stories and articles), "50 Faces Of Gratutude" (a book of short stories) and "A Dot That Changed My Life" (a book that showcases real-life heroes and influencers from among the common people). She has also helped in the creation of the book, "The God In The Boardroom". The book includes a set of 13 interviews with leaders of India Inc. and showcases the driving force behind their passion to take their companies to greater heights. She has worked with some of the biggest brands of media, including SiliconIndia, DNA and The Times Of India, across a variety of subjects, including business and technology, people stories, features, health, etc. She helped Myntra.com establish its content process when it was moving into B2C play, and managed the global marketing for iRunway Inc., (now UnitedLex) a technology consulting firm specializing in patent analysis, licensing and litigation. An avid traveller, Keerthana is also an alternative energy therapist who thrives on the idea of positivism. You can visualize these reflections in her blog wwww.thisshortstory.wordpress.com where she shares snippets of everyday life.
