Anooja Bashir is a lovely mother of two, an entrepreneur, CEO, mentor, brand strategist, marketing consultant, a former assistant professor, an amazing leader, and the list just goes on. As a postgraduate, she holds experience in various fields expanding her range of knowledge. Ms. Anooja Bashir’s journey to becoming extraordinary began very subtly, she graduated as Civil Engineer and began her career in the corporate field. After some time there she pursued M.Tech from Cusat and soon after she pursued her career as an Assistant professor. While indulging with the education system much deeper than a conventional teacher, she realized the lack of development and evolution in the education field. She saw that the students were not exactly prepared for the real world, which became the turning point for her professional life and the idea of creating a finishing school was born. Ms. Anooja Bashir has always been a creative head. Her creativity started with the concept of creating a 360-degree business management consultancy that had an assurity of at least one vertical to create revenue. Not just the strategic creativity but she also has an artistically creative side of the world that has attracted her, she has bagged many such experiences where she has led multiple projects giving her experience for a variety of positions. She is not only the CEO but also the Creative Director of Oureacorp and Oureasoul. Her innovative and unique combination of strategic and artistic creativity has helped her create 75+ brands in a little time. She didn’t just create brands but she spoke their story to the world. She has always portrayed excellent conflict resolving skills with an amazing set of communication skills making her the perfect Creative Director our team could ever ask for. She conceptualizes the corporate offerings, creates innovative and creative designs to meet the client’s requirements, and acts to transform company needs and services into meaningful and beautiful art. Her creative saga extends from artistic approaches to innovative strategic marketing techniques. She continues to inspire and mentor many individuals giving them hope and power for a better future. She also has taken 75+ workshops and has been an honored speaker for many national and international platforms. She has bagged many experiences from her career which leads her to be the successful entrepreneur that she is today. The concept creation of a business model with a one-stop-shop solution for all business management needs itself is a boost of creative entrepreneurship. Marketing being her forte she also developed many such marketing strategies for both her company and many such other firms. She not only just created strategies but also mentored talents to create marketing strategies. She has trained and mentored numerous brand and marketing strategists who today, hold high positions in recognized firms. Even before the pandemic, due to some strategic failures in our internal HRM, Ms. Anooja Bashir realized the fact that the emphasis should be placed on personnel development programs of HR in order to achieve higher results. Whilst the rectification of the drawbacks faced in her firm, she created an innovative program LIKES- Learning Innovative Key Employability Skills, which increases the odds of hiring and enhancing HR for both organizations and individuals. She herself first implemented LIKES on Ourea and other companies FlexiCloud and Digitaliz which proved the success of the program as the trained human resources contributed towards a hike in revenue generation even during the worldwide recession. The epiphany hitting early made the crisis management easier which helped in managing business with high turnover. The execution of all these innovative and creative ideas were only possible with the firm hands of Mr. Vinod Chacko, FlexiCloud, and Mr. Naman Modi, Digitaliz in the department of IT. Both of them helped Ms. Anooja Bashir got a better hold in the market with extensive backhand support creating the whole sagaa into the reality that it is today. Today, she is the foundress of Ourea and co-foundress FlexiCloud and Digitaliz which validates her creative and strategic conceptualization by the proven success of all three companies.